Uncorking Profitability: The Advantage of Restaurant-Exclusive Wines
sponsored by South by Southwest Wine Imports
For restaurants and hospitality venues, balancing guest expectations with bottom-line realities has never been more important. While premium wines can elevate the dining experience, the challenge often lies in offering something unique and profitable — especially when retail comparisons can drive down perceived value.
That’s why more operators are exploring restaurant-exclusive wines: labels created specifically for on-premise service, with no retail presence to compete with. These wines allow you to set pricing based on experience, not shelf tags, while still delivering exceptional quality in the glass.
Why Restaurant-Exclusive Wines Make Sense
When a guest recognizes a bottle from their local liquor store, they already know the markup. But when the wine is exclusive to restaurants, the focus shifts back to what matters — pairing, service, and the full dining experience.
Wines like Las Cumbres, crafted at the foot of the Andes and designed for the foot of the Rockies, were created with this in mind. Developed by a team of former hospitality professionals, the Las Cumbres line was built to meet the needs of operators looking for quality, value, and flexibility — ideal for glass pours, banquet programs, and curated pairings.
Quality and Versatility, Glass After Glass
Each varietal in the Las Cumbres collection offers approachable, food-friendly character that performs beautifully across a range of menus:
Las Cumbres Sauvignon Blanc
Casablanca Valley, Chile | CSPC #886531 | $11.70 / 12 pack
Bright and aromatic, this Sauvignon Blanc showcases lime, grapefruit, and green apple with a hint of minerality — crisp and refreshing for seafood, salads, and light appetizers.
Las Cumbres Cabernet Sauvignon
Central Valley, Chile | CSPC #886532 | $11.70 / 12 pack
A full-bodied classic with dark fruit depth — blackberry, black cherry, and subtle spice — perfect alongside grilled meats, burgers, or hearty pastas.
Las Cumbres Pinot Noir
Casablanca Valley, Chile | CSPC #126098 | $14.50 / 12 pack
Supple and fruit-forward with notes of cherry and strawberry, balanced by soft tannins and a touch of spice. A versatile red that transitions easily from brunch to dinner service.
A Smart Addition to Any Program
Whether you’re managing a high-volume space or a cozy neighbourhood bistro, restaurant-exclusive wines like Las Cumbres help you:
Maintain healthy margins without guest pushback on pricing.
Offer consistent, reliable pours at volume.
Curate a list that feels distinctive to your venue.
For many operators, the key to a profitable wine program isn’t just what’s in the bottle — it’s choosing wines that protect your value while enhancing your guest experience.
For wines like this one & others connect with South by Southwest Wine Imports
Let’s talk about how Las Cumbres can elevate your list and your margins.
Mandy MacCorquodale, VP Sales, S. Alberta | mandy@sbswwineimports.com | 403-370-9659
Trevor Sabourin, Sales Representative | trevor@sbswwineimports.com | 587-839-8738
Brent Stone, Sales Representative | brent@sbswwineimports.com | 403-510-9044